User first approach
We focus on your users. This takes presidence over flashy visuals. A fancy UI (user interface) is not useful if it has a negative impact on UX (user experience). In other words, the substance of your site; how it works and the value it provides to your users is the priority.
When building GTEC's site, (gtec.co.uk) we visited training sites and spoke directly to GTEC's customers. GTEC's training courses enable them to progress their career. It's critical for them to be able to get the information they need from GTEC's site.
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Our values
Your website is a tool to drive conversations to empower your users.
- Performance
- Your website will be extremely fast. We use advanced caching techniques and CDNs (content delivery networks) to deliver your site to your users extremely quickly. We guarantee a high pass with Google's Core Web Vitals tests.
- Security
- We use enterprise grade security and monitoring. We mitigate against many kinds of attack, including DDoS (distributed denial of service (an attack designed to overwhelm a server)). We take daily backups of your database and files.
- Accessibility
- A site that is not accessible is fundamentally and foundationally a poor site. Creating accessibile sites is not just the right thing to do, it makes business sense (15-20% of people require some form of digital accessibility assistance to navigate the internet).
- Speed of implementation
- We build quickly without compromising in quality.
- AEO (or AI optimisation)
- We optimise your site for LLMs (Large Language Models, such as ChatGPT). We structure your site so that when customers search for products or services on an AI chatbot, the information is readily available and displayed in a way that maximises trust from the persective of the bot retrieving the information.
- SEO
- We can provide SEO services through our partner JLCreative. We provide the tools JLC need to drive customers to your site.
Our people
Lazyfish Digital was created by Benjamin Hodge.
Outside of dev work, Benjamin's interests include making music and videos.
